Services Partner of
Data is an increasingly important topic in the publishing business. In tough economic times, it’s becoming clear that companies risk self-destruction if their data isn‘t well maintained and more importantly if it can’t be deployed in an aggregated form.
Until recently many publishing and media companies have been completely unaware of the body of data they have at their disposal, let alone of how such data can be merged or what they can actually do with it. Our analysis addresses the following key questions: Where are the white fields and problem areas? Where are resources being squandered? Which KPIs actually help publishers to move forward? And what is the technology that best supports the realization of data aggregation projects?
Today’s publishers are faced with the challenge of having to quickly and efficiently structure and evaluate huge quantities of very diverse data – not least in order to enable marketing departments to develop a 360°approach to their customers, whether in the form of special analysis tools, publisher cockpits or dashboards.
Services Partner of
Maybe you have doubts about whether 'smart data' is sufficiently relevant to your day-to-day publishing business. These should quickly be dispelled by a cursory glance at a list of what many publishers supposedly "know about" but are unable to use for the purposes of strategic decision making and efficient marketing – all because their data has not been structured, networked and made available in a sufficiently dynamic way, e.g.
The treasures to be unearthed are clearly evident in this abbreviated list, despite the fact that communication with end users and data diversity are only hinted at.
What is clear is that for today’s media companies data is probably their most prized asset. It becomes productive through successful data integration, the optimization of editorial and content-generating processes and flexible communication with end users - which can of course, in turn, represent another and perhaps the most important source of new data. We’re convinced that the right data strategy and its professional implementation will in future decide whether a company can maintain and expand its position in the market.