Website Relaunch of Verlag Georg Olms - Weidmannsche

NEWBOOKS Solutions realises the publisher’s website with newly developed CMS.

NEWBOOKS Solutions has realised the website relaunch of publishing house Georg Olms. The new edition of the web shop is convincing straightaway through an advanced, intuitive user interface. The customer is greeted on the main page by a distinctive slider with current information. For the selective access, a subject tree and several shortcuts are available where children's and youth literature in Olms Junior section, the equestrian frameworks of horse book section and the special titles of Swiss Edition Olms can be found. Searches are supplemented by auto-complete function which speeds up the search process tremendously. For each title, a page with additional information will appear which often is extended to include PDFs with excerpts and other details.

The shopping can be successfully completed in three easy steps. First: customers check and confirm the contents of their shopping cart. After inputting the delivery address, they complete their order by choosing method of payment. The Olms Verlag offers a modern service for cashless payment through Saferpay. On the Saferpay payment page, a separate, specially protected payment window opens where customers can enter the required payment information. Both debit and credit card payments are possible.

In the backend, future-oriented enhancements have also been developed. NEWBOOKS Solutions relies on the proven content management system (CMS) Umbraco. Compared to other popular CMS, Umbraco makes it possible to perform even profound changes quickly through Templates— where, for example, WordPress reaches its limits. Not only the content, but the changed menu structures can also be applied in real time from the linked CMS to the webpage. In addition, as open source software Umbraco is improved continuously by a competent fan base.

The meta-format XML makes it possible to bring together the editorial content of Umbraco with the bibliographic title information in the web shop. For this purpose, NEWBOOKS Solutions has setup a dedicated server so that the existing Georg Olms Verlag catalogue data will be transferred to the proprietary exchange format of the book trade ONIX automatically. As ONIX is very detailed and the publishing program of Georg Olms Verlag is extensive, a further transformation and batch processing take place which process the data at optimal speed for presentation in the web shop. The clean separation of title data and editorial content in the backend reduces the maintenance effort and assures continuous quality.

The fully bilingual web shop underlines the international orientation of the long-established publishing house which also has offices in Zurich and New York in addition to its headquarter in Hildesheim, Germany. The CMS Umbraco is ideal for the editorial maintenance of bilingual content: the language versions can be easily edited side by side. Depending on their preference, customers can change to the English language version during their search. Social bookmarks for Facebook and Twitter complete the offered service.