Various webinar series organised by Germany’s specialist magazine "buchreport" always receives extremely high interest from the industry, and the recent webinar on the topic "Discover good books in a better way - metadata" was no exeption. The two-part webinar which was conducted on 18 and 25 June 2014 had attracted 41 renowned publishing houses in the German book trade.
As a speaker who represented Newbooks for the webinar, Martin Richard (Marketing Manager and Head of Department Law and Economics) explained during his 30-minute presentation about the basic relevance of metadata for the book sales as well as reported on the latest developments in the Working Group D-A-CH (Germany-Austria-Switzerland) for the international classification scheme "THEMA ".
It is worth mentioning that such tools to disseminate publishing content as Alerting Services, Approval Plans and Digital Previews which were covered by Richard in his speech aroused considerable interest amongst the participants and, as a result, stimulated intensive technical discussions.
If you would like to benefit from the manifold possibilities of the digital distribution of your publication program or have your backlist and frontlist titles equipped with the new subject classification THEMA, simply drop us a line. We look forward to your inquiry!