For the third time, speakers of Newbooks Solutions organised an all-day seminar on the new international Subject Classification Scheme "THEMA". Representatives of 13 well-known publishers gathered on 24 June 2014 in the Media Campus of the Booksellers Association in Frankfurt-Seckbach, Germany, to learn about the practical application of THEMA.
After a comprehensive introduction to the seminar topic, Benjamin Bell, Head of Specialist Information of NEWBOOKS Solutions, and his colleague Martin Richard, Marketing Manager and Head of Department Law and Economics, presented the THEMA Classification Scheme in its full depth and granularity and provided the participants with the most important rules to the subject indexing of publishing content with THEMA Codes.
At the end of the session, the participants and the speakers had the chance to practice together the concrete application of the THEMA Classification Scheme on a wide variety of content. Particularly relevant in practice was also the integration of THEMA Codes into ONIX files which Benjamin Bell explained. A lively technical debate at the end of the seminar once again confirmed the great interest of publishers to use the new classification scheme.
If you wish to equip your backlist and frontlist titles with the new Subject Classification System "THEMA", you will find us the right partner for your requirements. Please feel free to contact us!