A successful publisher webshop is more than just a digital sales platform. With our Shopify Webshop for Publishers, you can combine e-commerce with targeted customer communication.
Your customers can select their personal interests and subject areas and receive regular updates on new releases and relevant titles from your publishing programme.
This means your new titles are not only available to be discovered in your webshop. They are actively and selectively brought to the attention of the customers most likely to be interested in them.
More relevance. Stronger customer relationships. Greater sales potential.
From recommendation directly to purchase.
Personalised new release updates are directly connected to your Shopify webshop. Customers can move straight from the newsletter to the relevant title, explore further product information and place their order online.
This creates a seamless digital journey:
Discover. Engage. Visit the webshop. Buy.
Your new releases become part of a consistent customer journey that connects marketing, customer engagement and e-commerce.
Turn your webshop into an active communication channel.
Instead of simply waiting for customers to visit your webshop, your Shopify webshop can actively bring relevant titles to the attention of your target audiences.
New titles and product information can be automatically integrated into your customer communications. Based on each customer's individual interests, personalised recommendations are generated and linked directly to the relevant product pages in your webshop.
The result is more relevant communication, greater visibility for your titles and a stronger connection between customer engagement and sales.
One webshop. Personalised recommendations. Direct sales.
Newsletters and personalised new release recommendations add another valuable touchpoint to your Shopify webshop and digital sales strategy.
Your benefits:
- Personalised recommendations based on interests and subject areas
- Automated updates on relevant new and forthcoming publications
- Direct links to product pages in your webshop
- Greater visibility for new and relevant titles
- Additional traffic and sales through your own webshop
- Stronger customer relationships through relevant communication
- Automated processes from product information to purchase
Greater visibility for your titles. More sales through your webshop.
With our Shopify Webshop for Publishers, you can combine professional e-commerce with automated and personalised customer communication.
Your customers discover the titles that interest them, receive relevant recommendations and can move directly to purchase in your webshop.